Dr Manju Antil (Counselling Psychologist and Psychotherapist)

The reason why BTS and TXT are so successful is due to their marketing knowledge. No, don't get me wrong. I'm not saying this is the only reason these groups are successful. But what I'm saying is that many groups are talented but don't have the right company. BTS and TXT were so well managed by Big Hit that it's almost impossible for music to "flop". What to do: Here are some little tricks I have to catch a big hit. Doing:

1: Gives Us Content.

I noticed that this company entertains us. And I'm not saying other companies don't know how to entertain us. But let's look at reality for a moment. Big Hit gives us some pretty good content. Do you know? From the launch of BTS to Bon Voyage, and to break that silence. There are so many elements to entertain us that it makes Bangtan look so much more fun and exciting.

2: Know Whom To Make Deals With:

When I say offers, I mean in terms of marketing. Big hit knows how big a fandom we are, I know anything with Bangtan's face on it. We. Will. Buying. I didn't do it on purpose. Do you know? I mean to spend a lot of money. We sell anything and everything that BTS touches. And that's how when they collaborate with different brands, the more Dino wants to do two things successfully, I guess he makes more money. It was a huge hit that was known by many people. And they do it with the two groups that they have.

3: Big Hit Knows the Collabs that can Impact.

So, if we talk about BTS, we know that they have done quite a few collaborations with American artists, which takes it to the next level as they connect with everyone. For example, when they did this collaboration with Halsey, it was huge, you know? A lot of people who haven't been standardized or even heard of K-pop end up getting a bit of a clue. Kpop is. And then one day, doing American interviews is a great trick there. Due to the language barrier, it is difficult for many people to want to enjoy the K-pop industry. But they go to American interviews and they see that and they say oh the British-Americans just got their attention, you know because now they think BTS has been westernized. What catches your attention and wants to start listening to them.

4: Makes us feel emotionally Close to Them:

The way these psychological trick works is that Bangtan faces interviews with the army and they talk to us as if we were right next to them. They also do this which makes me mesmerized every time they look deep into the camera, it's like you're looking into our souls… a bit scary but it works you see? And there is also the Weverse. This app makes us feel more connected to them (it's connected) Weverse is an app that allows you to interact with your idols there. your idol can see your post and cheer or comment on it and then they will post to cheer us up and it's just an app like a social network that makes us feel so close, give us pictures that say, "oh we're family and we'll never leave you. What's true you know? But it's just a psychological trick that makes us feel emotionally close to them and makes us turn to them more.

5: No negativity

The band themselves (in how they present themselves, what they say) and Big Hit (in how they edit clips and post specific content) are very careful when it comes to dealing with negative topics. They never blame specific people or groups for negative experiences, such as you will never come across a member saying, "This group made us X", or "The show this TV said and did this" or "This interviewer said this and it was problematic because of it. Many ARMYs would certainly assume (BTS fans are furious after one person) radio hosts call one of their songs "Noise"), but that complaint won't come from BTS.

There's something psychological about it. Complaining is usually quite annoying for everyone (No one likes a person who complains. Here's why.), and while people often think small talk only women do (while the tongue is a "bar". women's sword"), it is negative associations as something feminine or meaningful. While this doesn't mean that people can't complain or gossip (or BTS certainly can't), it does create a negative association with someone. '

While TV can certainly boost popularity (Olivia Rodrigo's "Driver's License" TV series continues as  Disney star Sabrina Carpenter responds with her new song "Skin"), the associations This negativity is the reason you will never see BTS complaining about specific things or people, or starting any drama.

When they complain about industry problems, it's intentionally broad so that everyone gets the message, but not specific enough to blame anyone in particular (BTS' Jin was praised by industry officials for his post. MAMA speech • TheStandom). When people noticed the physical demands/fatigue in their work (Seunghee said that Jimin practised until he was exhausted and V practised on the subway during his school days). Them), the conversation turns to the hard work of the whole group, not how the industry promotes youth. Into physically and psychologically unhealthy work habits. If anyone is to blame for the negativity in the BTS field, that accusation comes from ARMYs (Who is Melanie Fontana? And why is BTS ARMY accusing her of V's "Sweet Night"?), And at the end of the day, there's a movie where we'd never think of BTS.

6. Positivity

Just to continue from the last point, everything BTS up to the end is light and positive, or at least, neutral to any particular movie or issue. Think of last year In the Soop content as drama-free, mellow, and easy to enjoy. Run BTS is fun and the “dramas” never exceed average competition or last longer than the script in any given episode. Bon Voyage had some serious moments (V&JK's conversation about their  Season 4 friendship, I think), but those were brief moments in lighthearted content.

As I said above, negative topics are dealt with very broadly, or they are dealt with very easily. The only truly dramatic moment that I can remember from the content posted by BTS/Big Hit is the fight between V and Jin. In the grand scheme of things, it wasn't a big deal (nothing too much of a problem, nothing that would give us a bad impression of them just disagreeing about an aspect of their work, and the film are first of all, professionally curated as the group enters the performance immediately, and second, clearly and effectively addressed by the group in a few brief scenes afterwards. We don't give actual information on how often they fight if there are any deeper issues involved, or there is a negative impression of the members.

When the actual issues are resolved, we don't have specific information, and just like the fight with V and Jin, this drama is resolved in the same breath (BTS Jin revealed that the group has a plan in place). Plans to "disband" "early this year. ) Nothing specific was mentioned as bossy, toxic, or negative for the group; it was just a general "adversity" that equals hard work and attitude positive, you can get through. The name of the game is Marketing Power of Positivity, and BTS/Big Hit is its backers. The content is still light, so it can be reached by any audience. ARMYs enjoying the movie will find clues and clues to something deeper to keep investing in, but for BTS themselves, it's just a positive.

7. Cuteness.

I don't have much to say here, for that is what is written on the tin. Kindness has a well-documented psychological impact on people (Aww: The Emotion of Percept Cuteness). And while it doesn't do it for everyone (and that's good), BTS knows it works for a large portion of their population. RM, for example, is a 26-year-old man, but he will always play the "cute" stereotype because many fans love him. Much of the interpretation here is a bit subjective or hard to define depending on what we have. For example, ARMYs will point out things V does that are considered "cute" and say it's just his personality, or just "how he is". I don't think any of us know them well enough to be able to make this kind of observation with certainty. But the band has been in the industry for almost a decade, and they're both adults who recognize the most popular form of marketing and content with fans.

8. “Real”

Again, not a lot to say here that fans won’t be familiar with - just a general observation that Big Hit knows how to work those parasocial relationships hard (Parasocial Relationships: The Nature of Celebrity Fascinations). It’s a combination of the type of content released (docu-style shows, behind the scenes clips) and social media users (Vlives and Weverse for direct interaction), but as I was noting above, a lot of fans feel quite confident making observations about members’ personalities or traits.

In conclusion, we can say, continuously say how much their fans mean to them and how much they love them. I’ll be honest as a fan of theirs you can tell when it’s not that genuine, but it works with the rest of their fans. I mean at the end of the day they could most definitely mean it, but never forget that it’s business, and these strategies very much work to the point where a lot of their fans are in love with them…romantically. It sounds toxic but you could argue that it isn’t. Like I said they could most definitely mean it because without their fans they wouldn’t be where they are today. But…without psychological tricks, they wouldn’t have fans that stay by them till this very day.

Plus their continuous content. See how during this quarantine, they were able to release so much content? Bang con twice, with a live one as well, and they are soon to release a show on the 18th…plus more that I can’t recall. Which other group is this consistent? I won’t lie though; they suffered a huge economic loss due to the cancellation of their tour, so they could most likely be making up for the money loss, whilst keeping their fans intrigued. The last thing Big Hit would want is the top boy group in the world; that their fans are slowly losing interest in them, especially during this quarantine where no one got anything to do and are easily getting bored, you know? It almost seems like, they release so much content because they care about their fans and they never want us to get bored, which we’d assume is the case. You can tell that they love their fans so much, however, don’t forget, this is also business…they are the top band in the world right now, therefore Big Hit would do what they can so that they remain in such a high position. And these psychological tricks work.

BTS recent concert at sofi stadium, in Los Angeles (USA), became a huge hit, they won three awards in the American music awards ceremony. Attended other singers concerts too, collaborated with them went to late late night shows, and perform too (Talk shows). This is a big victory to big hit and BTS.