The reason why BTS
and TXT are so successful is due to their marketing knowledge. No, don't get me
wrong. I'm not saying this is the only reason these groups are successful. But
what I'm saying is that many groups are talented but don't have the right company.
BTS and TXT were so well managed by Big Hit that it's almost impossible for
music to "flop". What to do: Here are some little tricks I have to
catch a big hit. Doing:
1: Gives Us Content.
I noticed that this company
entertains us. And I'm not saying other companies don't know how to entertain
us. But let's look at reality for a moment. Big Hit gives us some pretty good
content. Do you know? From the launch of BTS to Bon Voyage, and to break that
silence. There are so many elements to entertain us that it makes Bangtan look
so much more fun and exciting.
2: Know Whom To Make Deals With:
When I say offers, I mean in
terms of marketing. Big hit knows how big a fandom we are, I know anything with
Bangtan's face on it. We. Will. Buying. I didn't do it on purpose. Do you know?
I mean to spend a lot of money. We sell anything and everything that BTS
touches. And that's how when they collaborate with different brands, the more Dino
wants to do two things successfully, I guess he makes more money. It was a huge
hit that was known by many people. And they do it with the two groups that they
have.
3: Big Hit Knows the Collabs that can Impact.
So, if we talk about BTS, we know
that they have done quite a few collaborations with American artists, which
takes it to the next level as they connect with everyone. For example, when
they did this collaboration with Halsey, it was huge, you know? A lot of people
who haven't been standardized or even heard of K-pop end up getting a bit of a
clue. Kpop is. And then one day, doing American interviews is a great trick
there. Due to the language barrier, it is difficult for many people to want to
enjoy the K-pop industry. But they go to American interviews and they see that
and they say oh the British-Americans just got their attention, you know
because now they think BTS has been westernized. What catches your attention
and wants to start listening to them.
4: Makes us feel emotionally Close to Them:
The
way these psychological trick works is that Bangtan faces interviews with the army
and they talk to us as if we were right next to them. They also do this which
makes me mesmerized every time they look deep into the camera, it's like you're
looking into our souls… a bit scary but it works you see? And there is also the
Weverse. This app makes us feel more connected to them (it's connected) Weverse
is an app that allows you to interact with your idols there. your idol can see
your post and cheer or comment on it and then they will post to cheer us up and
it's just an app like a social network that makes us feel so close, give us
pictures that say, "oh we're family and we'll never leave you. What's true
you know? But it's just a psychological trick that makes us feel emotionally
close to them and makes us turn to them more.
5: No negativity
The band themselves
(in how they present themselves, what they say) and Big Hit (in how they edit
clips and post specific content) are very careful when it comes to dealing with
negative topics. They never blame specific people or groups for negative
experiences, such as you will never come across a member saying, "This
group made us X", or "The show this TV said and did this" or
"This interviewer said this and it was problematic because of it. Many
ARMYs would certainly assume (BTS fans are furious after one person) radio
hosts call one of their songs "Noise"), but that complaint won't come
from BTS.
There's something
psychological about it. Complaining is usually quite annoying for everyone (No
one likes a person who complains. Here's why.), and while people often think
small talk only women do (while the tongue is a "bar". women's
sword"), it is negative associations as something feminine or meaningful.
While this doesn't mean that people can't complain or gossip (or BTS certainly
can't), it does create a negative association with someone. '
While TV can certainly
boost popularity (Olivia Rodrigo's "Driver's License" TV series
continues as Disney star Sabrina
Carpenter responds with her new song "Skin"), the associations This
negativity is the reason you will never see BTS complaining about specific
things or people, or starting any drama.
When they complain
about industry problems, it's intentionally broad so that everyone gets the
message, but not specific enough to blame anyone in particular (BTS' Jin was
praised by industry officials for his post. MAMA speech • TheStandom). When
people noticed the physical demands/fatigue in their work (Seunghee said that
Jimin practised until he was exhausted and V practised on the subway during his
school days). Them), the conversation turns to the hard work of the whole
group, not how the industry promotes youth. Into physically and psychologically
unhealthy work habits. If anyone is to blame for the negativity in the BTS
field, that accusation comes from ARMYs (Who is Melanie Fontana? And why is BTS
ARMY accusing her of V's "Sweet Night"?), And at the end of the day,
there's a movie where we'd never think of BTS.
6. Positivity
Just to continue from
the last point, everything BTS up to the end is light and positive, or at least,
neutral to any particular movie or issue. Think of last year In the Soop
content as drama-free, mellow, and easy to enjoy. Run BTS is fun and the
“dramas” never exceed average competition or last longer than the script in any
given episode. Bon Voyage had some serious moments (V&JK's conversation
about their Season 4 friendship, I
think), but those were brief moments in lighthearted content.
As I said above,
negative topics are dealt with very broadly, or they are dealt with very
easily. The only truly dramatic moment that I can remember from the content
posted by BTS/Big Hit is the fight between V and Jin. In the grand scheme of
things, it wasn't a big deal (nothing too much of a problem, nothing that would
give us a bad impression of them just disagreeing about an aspect of their work,
and the film are first of all, professionally curated as the group enters the
performance immediately, and second, clearly and effectively addressed by the
group in a few brief scenes afterwards. We don't give actual information on how
often they fight if there are any deeper issues involved, or there is a
negative impression of the members.
When the actual issues
are resolved, we don't have specific information, and just like the fight with
V and Jin, this drama is resolved in the same breath (BTS Jin revealed that the
group has a plan in place). Plans to "disband" "early this year.
) Nothing specific was mentioned as bossy, toxic, or negative for the group; it
was just a general "adversity" that equals hard work and attitude
positive, you can get through. The name of the game is Marketing Power of
Positivity, and BTS/Big Hit is its backers. The content is still light, so it
can be reached by any audience. ARMYs enjoying the movie will find clues and
clues to something deeper to keep investing in, but for BTS themselves, it's
just a positive.
7. Cuteness.
I don't have much to
say here, for that is what is written on the tin. Kindness has a
well-documented psychological impact on people (Aww: The Emotion of Percept
Cuteness). And while it doesn't do it for everyone (and that's good), BTS knows
it works for a large portion of their population. RM, for example, is a 26-year-old
man, but he will always play the "cute" stereotype because many fans
love him. Much of the interpretation here is a bit subjective or hard to define
depending on what we have. For example, ARMYs will point out things V does that
are considered "cute" and say it's just his personality, or just
"how he is". I don't think any of us know them well enough to be able
to make this kind of observation with certainty. But the band has been in the
industry for almost a decade, and they're both adults who recognize the most
popular form of marketing and content with fans.
8. “Real”
Again, not a lot to
say here that fans won’t be familiar with - just a general observation that Big
Hit knows how to work those parasocial relationships hard (Parasocial Relationships: The Nature
of Celebrity Fascinations). It’s a combination of the type of
content released (docu-style shows, behind the scenes clips) and social media
users (Vlives and Weverse for direct interaction), but as I was noting above, a
lot of fans feel quite confident making observations about members’
personalities or traits.
In
conclusion, we can say, continuously say how much their fans mean to them and
how much they love them. I’ll be honest as a fan of theirs you can tell when
it’s not that genuine, but it works with the rest of their fans. I mean at the
end of the day they could most definitely mean it, but never forget that it’s
business, and these strategies very much work to the point where a lot of their
fans are in love with them…romantically. It sounds toxic but you could argue
that it isn’t. Like I said they could most definitely mean it because without
their fans they wouldn’t be where they are today. But…without psychological
tricks, they wouldn’t have fans that stay by them till this very day.
Plus their continuous content.
See how during this quarantine, they were able to release so much content? Bang
con twice, with a live one as well, and they are soon to release a show on the
18th…plus more that I can’t recall. Which other group is this consistent? I
won’t lie though; they suffered a huge economic loss due to the cancellation of
their tour, so they could most likely be making up for the money loss, whilst
keeping their fans intrigued. The last thing Big Hit would want is the top boy
group in the world; that their fans are slowly losing interest in them,
especially during this quarantine where no one got anything to do and are
easily getting bored, you know? It almost seems like, they release so much
content because they care about their fans and they never want us to get bored,
which we’d assume is the case. You can tell that they love their fans so much,
however, don’t forget, this is also business…they are the top band in the world
right now, therefore Big Hit would do what they can so that they remain in such
a high position. And these psychological tricks work.
BTS
recent concert at sofi stadium, in Los Angeles (USA), became a huge hit, they
won three awards in the American music awards ceremony. Attended other singers
concerts too, collaborated with them went to late late night shows, and perform
too (Talk shows). This is a big victory to big hit and BTS.
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